An Exciting Launch Event.
The first brand in Malaysia to simultaneously launch a video game that is adapted from the creative story concept of their TV commercial.
Hong Leong Yamaha Motor Sdn Bhd officially launched its 5th generation Lagenda model, the all-new Yamaha Lagenda 115Z with fuel injection.
Attended by Yamaha dealers from all over the country the launch was officiated by YB Dato’ Seri Hishammuddin bin Tun Hussein, Minister of Transport Malaysia.
Double Digital Studios worked closely with Green Dolphin Sdn Bhd the advertising agency for Hong Leong Yamaha on the components and materials for the campaign.
Double Digital Studios created and produced the TVC, game app, lead in video for the launch gambit and electronic brochure for dealers.
The game mechanics for Tornado Run were strategically designed by Double Digital Studios to consistently expose players and the target market to the Yamaha brand, product range Lagenda 115Z and features.
Set in a full 3D environment with great graphics, original music score, user friendly for left or right handed players, dual language option; the result a branded bike racing game that is fun, action pack and exciting.